Advertise With Us

PressBBC reaches readers who come to us deliberately, looking to understand a subject rather than to skim a headline. That produces unusually high attention and time on page.

Our audience

Our readers are drawn from professional, academic and general-interest audiences with a stated preference for explanatory coverage. Traffic is concentrated in the United Kingdom, United States, Canada, Australia and across Europe and South Asia, with a readership that skews towards decision-makers in business, technology, healthcare and public policy.

What we offer

We sell display advertising in defined positions: a leaderboard above the fold, in-article placements within long-form pieces, a sidebar unit on desktop, and a footer unit. Inventory is limited deliberately, because pages loaded with advertising undermine the reading experience our audience comes for.

We also offer section sponsorship, where a single advertiser is associated with one of our eight sections for a defined period, and newsletter placements within our editorial mailings.

Sponsored content

We accept sponsored articles under strict conditions. Every sponsored piece is labelled clearly at the top of the page and in any promotion of it. Sponsored content is never presented as editorial, never appears in our main news feeds without a label, and is written to the same standards of accuracy as our own reporting. We reserve the right to decline content we consider misleading.

What we do not accept

We do not accept advertising for gambling, adult content, cryptocurrency speculation schemes, payday lending, unproven health treatments, or any product making claims we cannot verify. We do not sell links in editorial articles, and we do not accept payment to remove or alter accurate reporting.

Rates and booking

Rates depend on placement, duration and share of voice. We provide a full media pack with current traffic figures, audience breakdown and specifications on request.

To discuss a campaign, contact advertising@pressbbc.com with your objectives, target audience, budget range and preferred timing. We will respond within five working days.

Important: PressBBC is an independent publication. We are not affiliated with, endorsed by, or connected to the British Broadcasting Corporation (BBC) or any of its services in any way.